‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods
T scourge of industrially manufactured edible products is a worldwide phenomenon. While their consumption is particularly high in Western nations, making up more than half the typical food intake in the UK and the US, for example, UPFs are replacing natural ingredients in diets on every continent.
This month, an extensive international analysis on the risks to physical condition of UPFs was released. It warned that such foods are exposing millions of people to chronic damage, and urged immediate measures. Previously in the year, an international child welfare organization revealed that an increased count of kids around the world were obese than underweight for the historic moment, as unhealthy snacks dominates diets, with the most dramatic increases in less affluent regions.
A noted nutrition professor, professor of public health nutrition at the University of São Paulo, and one of the study's contributors, says that businesses motivated by financial gain, not consumer preferences, are driving the change in habits.
For parents, it can seem as if the complete dietary environment is working against them. “Sometimes it feels like we have zero control over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We conversed with her and four other parents from around the world on the expanding hurdles and annoyances of supplying a nutritious food regimen in the era of ultra-processing.
In Nepal: Battling a Child's Desire for Packaged Snacks
Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the moment my daughter goes out, she is bombarded with colorfully presented snacks and sweetened beverages. She constantly craves cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. One solitary pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”
Even the school environment perpetuates unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she looks forward to. She is given a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.
At times it feels like the entire food environment is working against parents who are merely attempting to raise fit youngsters.
As someone working in the an organization fighting chronic illnesses and spearheading a project called Advocating for Better School Diets, I comprehend this issue deeply. Yet even with my knowledge, keeping my eight-year-old daughter healthy is exceptionally hard.
These repeated exposures at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not just about children’s choices; it is about a food system that encourages and advocates for unhealthy eating.
And the figures shows clearly what households such as my own are facing. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and 43% were already drinking flavored liquids.
These numbers are reflected in what I see every day. A study conducted in the district where I live reported that 18.6% of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures strongly correlated with the rise in junk food consumption and less active lifestyles. Further research showed that many kids in Nepal eat sugary treats or manufactured savory snacks nearly every day, and this habitual eating is associated with high levels of dental cavities.
The country urgently needs more robust regulations, improved educational settings and stricter marketing regulations. In the meantime, families will continue waging a constant war against junk food – a single cookie pack at a time.
Caribbean Challenges: When Fast Food Becomes the Default
My position is a bit particular as I was compelled to move from an island in our archipelago that was devastated by a major hurricane last year. But it is also part of the bleak situation that is confronting parents in a region that is enduring the most severe impacts of environmental shifts.
“The circumstances definitely deteriorates if a hurricane or mountain explosion wipes out most of your plant life.”
Before the occurrence of the storm, as a food nutrition and health teacher, I was extremely troubled about the growing spread of quick-service eateries. Today, even local corner stores are involved in the change of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with synthetic components, is the choice.
But the condition definitely intensifies if a severe weather event or mountain activity destroys most of your crops. Nutritious whole foods becomes rare and prohibitively costly, so it is really difficult to get your kids to consume healthy meals.
In spite of having a steady job I flinch at food prices now and have often turned to selecting from items such as vegetables and protein sources when feeding my four children. Providing less food or diminished quantities have also become part of the post-disaster coping strategies.
Also it is quite convenient when you are juggling a demanding job with parenting, and hurrying about in the morning, to just give the children a little money to buy snacks at school. Unfortunately, most school tuck shops only offer highly packaged treats and carbonated beverages. The outcome of these difficulties, I fear, is an rise in the already epidemic rates of chronic conditions such as blood sugar disorders and hypertension.
Kampala's Landscape: A Fast-Food Dominated Environment
The sign of a international restaurant franchise towers conspicuously at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the takeaway window.
Many of the kids and caregivers visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the past financial depression that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things desirable.
Throughout commercial complexes and all local bazaars, there is convenience meals for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to mark birthdays and baptisms. It is the children’s reward when they get a positive academic results. In fact, they are hoping their parents take them there for festive celebrations.
“Mother, do you know that some people bring takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from fried breakfasts to burgers.
It is the end of the week, and I am only {half-listening|